if play app


Idea Festival

An application designed for the IdeaFestival 2016 organizers, designed to entice new users into the world of virtual and augmented reality. We worked with the Festival to create an application to help introduce new users to augmented reality, including a collection of curated experiences and custom made games that were intended to be played on branded Google Cardboards that were sent in advance of the conference to attendees. 

Additionally, over the course of the event, we ran a multi-day demonstration of virtual reality including several room scale set ups alongside some smaller virtual reality experiences.